Hi Fit Pro,
Seems the entire fitness industry has just changed overnight. Gyms and studios are closing across the country so fast that fit pros are suddenly thrown into the world of no longer teaching LIVE classes and are being forced into virtual teaching. So I've had countless emails and phone calls all asking the same question: "What about the music?"
The rule of thumb when it comes to music licensing is that any song owned by someone other than yourself requires prior approval...also known as "clearance"...from the rights holder. So before you decide which music to use in your next virtual class, you will want to weigh your options.
Without getting into a long drawn out explanation about how music licensing works, I think it's important for you to know the basics:
There are 2 types of virtual fitness classes, the first being "live-streaming" where you are basically broadcasting your class LIVE at a certain time For live streaming, you can obtain a "digital license" in the USA from ASCAP, BMI and SESAC. Yes you have to pay all 3 and it can get quite expensive, especially since we hope this pandemic will only last a few months.
On the other hand, if you are shooting pre-recorded video where you shoot a video first and then upload it to a web or social media platform, you would have to obtain a Synchronization license for music from both the record label and the publisher and pay per song and this is very cost-prohibitive.
If you have a limited budget and you want to be 100% sure that your music is cleared, you will want to license what is commonly called "royalty-free" music. Typically these are songs which are instrumental, unfamiliar and can cost anywhere from $20 per song to $400 per song depending upon your usage.
Right now, however, because of CoVid19, we are greatly reducing our license fee for our royalty-free mixes to a price of $20 for a 60 minute mix. Check out our Virtual music page HERE. Of course if you are a Muscle Mix Now Premium app member, many royalty-free mixes and songs are on the app and you can create your own virtual mixes. Search under the genre "Instrumental".
I know this is a tough time for everyone right now but I remain optimistic. (Read my previous blog on tips on how I am thinking positive here.
The kick a** women (and men) in this fitness community are the most upbeat, positive people I know...and I have faith in each and every one of you to be creative and make the most of your virtual classes. Hey--- maybe a new and improved fitness class will be born out of this for you!
We are all in this together - keep your spirits up ---this too shall pass --- I just know this---YOU GOT THIS!!
Reach out anytime---we are here for you: firstname.lastname@example.org
By Denise Imbesi